In the past, when you wanted to purchase something, you would go to a store and find the item you wanted. If you didn’t find it at the first store, you would go to other stores until you found it. When the internet came about, online shopping soon became a huge business for many retail stores. Things have changed once again with the introduction and massive spread of smartphones. Mobile shopping is changing the way consumers shop and interact with stores. Mobile-related searches have increased 120% in the last year, leaving retailers with news ways to connect with their shoppers in real time. Here are 5 ways consumers are connecting more with the stores they visit.
The holiday season is synonymous with gift giving, which can be fun, but it can also be very expensive. Knowing the right gifts to buy, where to buy them, and how to save the most money can be a difficult thing. Here are a handful of smart and savvy holiday shopping tips that will help ease your stress and keep you in the black.
Regardless of where you shop online, most items will be shipped from China. They provide a massive supply of goods and services that show up all around the world, and do so at great prices. So what happens when you order something that you’ve seen online, and it shows up looking completely different, it arrives damaged, or never shows up at all? Here are some simple tips to help you not get ripped off when ordering online items from China.
Gone are the days when you had to get dressed, drive to the store, find a parking spot, walk around the store, wait in the checkout line, then drive home again with your desired item. If you want a new item today, you can stay in your pajamas, make a few clicks with your mouse, or touches on your smartphone, and the item will be delivered right to your door. It sounds like a dream come true, but there are some pitfalls you need to watch out for.
Continue reading “5 Pitfalls of Online Shopping”
Since the onset of online shopping, consumers have loved the convenience of being able to order something on their computer and have it shipped directly to their house. You can get what you want without ever taking off your pajamas, driving to the store, fighting crowds, or using gas. Online sales are as strong as ever, but computers are no longer responsible for the majority of these purchases. Smartphones are now the number one way people purchase items online.
If you thought IKEA couldn’t get any better, think again. The Swedish retail giant has decided to enter the world of virtual reality with their line of kitchen supplies called Virtual Reality Kitchen.
A good percentage of the world is in the possession of a smartphone, but what about a smart bag? What if you could bring the intelligence of eCommerce to traditional retail stores. This is what Adobe had in mind when they created their smart bag which functions like a virtual shopping cart you can carry around in a brick and mortar store.