Citron will still stay active in the company, but will be handing off a lot of repsonsibilities to Lefar.  Lefar has a lot of hard work ahead of him.  He will be working mostly on Vonage’s long term plan now that the company is out of hot water.

The hope is that Lefar’s marketing knowledge and prior experience in the same field will aid the company in improving its marketing strategy without heavily increasing the cost of advertising.

Earlier this week, it was reported that Vonage asked a federal appeals court for a reconsideration of the ruling which upheld most of the charges of patent infringment.  This means that another settlement is possible.

It was a tough year for Vonage in 2007, most of it being spent in the courtroom.  In 2008 they have been wise in the fact that they have made smart finacing decisions and are still trying to get rid of some of the lawsuit debt.

Fortunately, there have been several improvements made to correct this problem.  E911 has made it possible to make effective 911 to be made and tracked.  Unfortunately, there are many places that still do not have E911 capabilities meaning there are still several places that are vulnerable when it comes to calling emergency services.

Last week, President Bush signed a bill into law that calls for all VoIP companies to offer service that has the same 911 capabilities as regular phone service.  This will make VoIP 911 equal to regular 911 in it’s ability an reliability.  With a service that is slowing replacing traditional telephone, it is important to ensure that it is as safe as possible.

Perhaps the next big problem to solve will be the power loss issue.  There are already VoIP backup batteries, but something will have to be done for all VoIP customers sooner or later.

Vonage’s commercials have had a different effect on many people.  Some people are somewhat offended by some of them, but the bottom line is that they are pretty funny and downright effective advertising.  Aside from the funny concept behind every commercial, we are all reminded of the Vonage theme song.   This memorable tune just glues itself to the minds of everyone who hears it.

These effective Vonage commercials have been a large factor in the success of building their large customer base.  All that said and done, Vonage has somewhat shifted their perspective and started to make a few “information based” commercials that inform more about the details of some of their new products.  Vonage, although they have cut back on advertising costs, continues to diversify the ways in which they do advertise and the company continues to grow under this trend.

Vonage has cut back heavily on TV advertising in order to decease spending or dedicate more to the development of new features and services.  Although advertising was down, Vonage still up to a very large 2.6 million customers.

With a heavy turnover rate, Vonage’s top priority now is to better relations with their customers.  Perhaps even more important than adding large amounts of customers in the third quarter is to make sure that they don’t lose as many as in Q2.  In order to achieve this, Vonage continues to increase the quality customer support and make it more convenient.

What is happening is Vonage is teaming up with Covad. Vonage will offer DSL service through Covad’s nationwide network. This will benefit Covad in the aspect that people are familiar with the Vonage name. Many people have actually already expressed a desire for Vonage to offer a high speed internet service.

Vonage is constantly looking into acting upon their customer’s desires, and are now even looking into developing a wireless service.

Covad in the past has specialized in offering their services to businesses. This partnership with Vonage will enable them to expand their target audience since Vonage’s customer base is heavily residential. It will be a good move for both companies enabling them to mutually benefit each other. Vonage Broadband will offer services of up to 3Mbps and 6Mbps.

Pricing has not yet been revealed, but is promised to be released in the near future.

Vonage also offers very low international rates. Some countries even have free international rates! Recently, Vonage rolled out unlimited international calling plans so you don’t even have to worry about paying international rates.

Maybe one of the best reasons to use Vonage is that if you move, you can keep the same number. Even if you don’t stay local, you can still maintain the same number all of your clients already have and it will still be local to those to whom it was already local. It is also very easy to add extra lines. These are just a few reasons why Vonage’s Small Business Plans are the perfect solution to your business’ communication needs.

There will also be a webcast the same day at 10am (EST) in the which management will discuss the first quarter performance. With recent events that have taken place in the corporate side of the company, numbers are expected to be strong.

It is also likely that the recent refinancing of Vonage’s debts will be discussed. It was viewed as a large step forward for Vonage’s financial future.

This financing has triggered a decent rise in recent stock prices and has helped solidify Vonage financially. The new financing definitely steers Vonage clear of the threat of bankruptcy.

This also functions as a motivation for Vonage to be at the top of their game. Already improving in many areas such as products and customer service, Vonage will be constantly looking for ways to improve and attract new customers.

They also offer a wider variety of phone numbers, and unlike other VoIP providers, offer to let you keep your old number. With numbers available in most area codes, you can have a local line almost anywhere in the US or Canada.

This also means that if you have to move, Vonage will most likely be available at your new house. This is another extremely important factor to consider when initially signing up with a VoIP provider. Wherever you go, Vonage will be there to help you save money.