In the past, when you wanted to purchase something, you would go to a store and find the item you wanted. If you didn’t find it at the first store, you would go to other stores until you found it. When the internet came about, online shopping soon became a huge business for many retail stores. Things have changed once again with the introduction and massive spread of smartphones. Mobile shopping is changing the way consumers shop and interact with stores. Mobile-related searches have increased 120% in the last year, leaving retailers with news ways to connect with their shoppers in real time. Here are 5 ways consumers are connecting more with the stores they visit.