Are Smartwatches going to Bury Rolex?

When you hear the name Rolex, what comes to mind? I think of high powered businessmen on wall street, fancy suits, and people at the top of the socioeconomic food chain. The Rolex company was founded in London in 1905 and has been known for some of the world’s best watches ever since. Now that smartwatches are making their way into the market, can Rolex survive?

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